THE START

Web 2.0

Introduction

In 1990s when internet started receiving acceptance in public domain, the model on which it used to work was web sites used to display information and role of user was limited to receiving it. Within ten years internet evolved to become inclusive and interactive, users were empowered by user-interface along with increased software and storage facilities, all through their browser to express them self. Features like blogging, social networking extended user experience to another level. This evolution of internet or web is called web 2.0. The term originally coined by Darcy DiNucci and popularized by O’Reiliy Media and Media Live. One of the definition of web 2.0 given was “It is a system that breaks with the old model of centralized web sites and moves the power of the web/Internet to the desktop.”

Scope of the project
In our MIS project titled web 2.0, we intend to explore domain of web 2.0 from perspective of budding business mangers. We would briefly look into technologies that have made possible web2.0 to come like Ajax. Then we would like to explore in deep, challenges and opportunities for businesses in this domain. We would also look into strategies that can be employed by corporate to leverage web 2.0.

Mode of execution
Most of research will happen on the internet, we believe research articles, blogs and success stories of companies that have successfully leveraged web2.0 will provide us enough material to conduct our studies.